We had a lot of fun when One Kings Lane CEO Doug Mack dropped by ZURB HQ to get on his soapbox. But one thing that really resonated with us was when he said:
Your business model either leans mobile or it doesn't on some levels.
Doug makes a good point. It's deadly important that we consider mobile as part of everything we do, especially for E-commerce, as more and more shoppers turn to their smartphones or tablets. But it's more than just including it in your business model. You have to develop a device-specific strategy, according to Doug.
That's just one of the many great takeaways on how mobile is shaping E-commerce from Doug's soapbox. You can jump over and ...