<a href="http://www.msnbc.msn.com/id/25784705/">Redesigning McDonald's</a>

"Design is the one thing that doesn't need to be locally relevant," Denis Hennequin says. But almost everything else does... His strategy has been to stay true to McDonald's American roots while making the products and entire experience more localized. From their Paris design studio's new store concepts to their food innovation lab's tinkering, design is driving change and the Golden Arches are growing.