services overview brand engineer Definition of Brand Engineer Brand Engineer Function: noun Pronunciation: 'brand en-j&-'nir' 1. A person who designs, builds or maintains a company's image or brand. or 2. An advisor or consultant who uses images, words and technology to help companies build customer relationships. or 3. A Guru who helps companies make money. Importance of a Brand Engineer The role of a Brand Engineer is important to a company, especially for a small growing business. This person is responsible for creating a consistent company image that customers identify with when purchasing products or services. A company's image or brand is a combination of many things- a logo, visual design, written words, technology, customer service, or any other element that a customer might encounter. A Brand Engineer can help focus a company's direction by creating consistency. A Brand Engineer wears many hats So how is this similar to other creative jobs? Well, over the years I have been called a graphic designer, an artist, a graphic artist, web designer, consultant, a usability expert, information architect, web guy, change agent, problem solver, visual marketing person and pixel pusher. They're all right. My strength is implementing and thinking (you can call this strategy). The common link to my skills is that they all form a harmonious connection that enhances a company's brand. I have proven over the years that innovation- along with tight integration and implementation- improves a company's bottom line. These are what I call the Intangibles. If you're really sold on my ideas or skills, email me at or call me directly at 650.533.0469