What are some rules of thumb to creating an effective homepage? Here's a few we've learned from our experience helping over 75 startups build websites, applications and that elusive quality called 'brand.'
Our friend Luke W., principal designer at Yahoo! and author of the Functioning Form blog, offered some great thoughts on the concept of "stickiness" in his notes on Malcolm Gladwell's book "Tipping Point."
The content of a message matters. Specifically, the quality of "stickiness": is it memorable enough to spur someone to action?
The "stickiness" factor says that there are specific ways to make a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.
Usability expert Jakob Nielsen offers one of the best references on homepages and usability with his book Homepage Usability: 50 Websites Deconstructed.