As part of the website development, we're working on putting together a cohesive social media strategy to help RAFT connect with teachers, volunteers and donors. Dmitry from ZURB and Aimee Theron from Raft put together an awesome series of sketches that capture potential media opportunities.

A successful social media strategy is all about relationships, but without original content it's hard to sustain ongoing conversations. We're helping RAFT use assets and content that they already produce in order to make these conversations more exciting.

Here are the RAFT social media accounts that will be updated before 8:00AM tomorrow morning:

• RAFT Flickr Stream (brand new)
• RAFT Facebook Fan Page
• RAFT Twitter Account
• RAFT YouTube