Sharing Our Knowledge

9 Ways to Manipulate People With Design

High user engagement is paramount to anyone in design.

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About this talk

High user engagement is paramount to anyone in design. Tapping into the psychology of what drives someone to click is key to this high engagement. Every interface is a potential study in human behavior. Knowing which emotional and cognitive strings to pull, designers can have a lot of influence over how people interact with online products. This talk will highlight 9 psychological motivators that will drive user engagement and make your next product awesome.


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