Testing ideas quickly
We rapidly prototype and iterate to get to solutions faster.
When it comes to solving problems, big and small, we have to be able to quickly test things, whether it's flow, content or comprehension. We have to accept that we don't always have the answers. Prototyping is how we get to them and get there quickly.
We work rapidly from initial sketch to prototype to get your project to the next, great iteration to achieve an end result faster.
Why it works
Here are three benefits of rapid prototyping and iteration:
Understand what works
We can't know how your product or service will work unless we can touch it. Rapid prototyping gives us a better understanding of how your product will feel and what needs to be refined.
A working prototype reveals ideas and opportunities that wouldn't otherwise have been arrived at. We're also able to get contextual feedback on what works and doesn't so we swiftly get to the next iteration.
Rapid prototyping and iteration is preventative, like flossing. We're able to future-proof our designs, ensuring they work great on any device.
How we do it
We have a few tools in our arsenal that allow us to prototype rapidly and iterate in no time at all.
ZURB brought to the table a well-thought-out process that allowed our team to focus on the creative aspects of our website design. — Raymond King, CEO, AboutUs