Turning 10 icons into $10M for ClickTracks
When ClickTracks' CEO John Marshall first approached ZURB—with a request for ten icons and a rough prototype of a website—neither company realized at that moment just how far they'd travel together.
What they really needed was a an application that would stand out in and evolve with competitive world of web analytics.
As it turns out, ClickTracks didn't only need icons and a prototype—what they really needed was a an application that would stand out and evolve with competitive world of web analytics, and a brand that would incite interest and passion.
ZURB understood that the entire ClickTracks experience—from the website, through the online product demonstrations and into the user interface of the application itself—had the opportunity to reinforce how users felt about the brand. Because John Marshall was so open-minded and flexible to exploring new ideas and different approaches, ZURB was given autonomy in making design and usability decisions.
By creating an intuitive yet simple interface, ZURB was able to ensure that the elements that worked in the web application would also work in the downloadable software product.
ZURB's handywork was subtle yet bold. In the application and on the website, we were able to display a huge amount of complex information in a neat, easy-to-immediately-understand format.
This ease-of-use, combined with the strong branding elements, led to a legion of fans—in essence, ZURB helped create a brand for ClickTracks that turned mere users into zealous product evangelists.
ClickTracks’ strong brand and even stronger user interface didn’t just lead to a loyal user base—it also garnered the company dozens of awards.
This included Product of the Year 2006 from Small Business Technology Magazine, the ClickZ Marketing Excellence Award three times in a row, and CNET's highest 5-star rating.
ClickTracks enjoyed quarterly growth year over year, and in 2006, was purchased by J.L. Halsey (now Lyris) for $10 million.
ClickTracks enjoyed quarterly growth year over year, and in 2006, was purchased by J.L. Halsey (now Lyris) for $10 million. Not bad for a start-up that four years prior was headquartered in the basement of John Marshall's house!
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