American consumers are tapping into their mobile world more often and consistently throughout the day to keep up-to-date using mobile search (71%), and stay connected by using mobile internet (64%). The report's findings indicate that U.S. consumers are typically in casual settings when using their mobile device, most often lying in bed (77%), watching TV (70%), or waiting for something (65%).
65% of American users say they prefer mobile over other other media devices because 'it's easy to use.' 56% say that they use mobile most because it's constantly with them. These factors align to make mobile easy to use while doing other activities — 70% use their mobile device while watching TV, confirming it's an always-on connected device.
Despite the variance by region, tablet traffic growth has been consistent through 2012. All countries saw their share of traffic from tablets double over the course of last year and that trend is expected to continue through 2013. The UK, Canada, and Australia did see a slight dip in the share of traffic from tablets during November even as total tablet traffic continued to grow due to a temporary surge in PC traffic.