The rising tide of global smartphone ownership is raising all boats, but Samsung continues to dominate the smartphone landscape. Gartner said Samsung grew its share to approaching a third (31.7%), up 29.7% on Q2 2012.
The high Ease-of-Use scores suggest that Australian’s are extremely savvy users of the internet, which is consistent with Australia’s high connectedness. Recent research by Google for example has found that Australia is leading the world in terms of smart-phone adoption, with 37% of the population now owning one.
Despite the variance by region, tablet traffic growth has been consistent through 2012. All countries saw their share of traffic from tablets double over the course of last year and that trend is expected to continue through 2013. The UK, Canada, and Australia did see a slight dip in the share of traffic from tablets during November even as total tablet traffic continued to grow due to a temporary surge in PC traffic.