Worldwide mobile phone sales to end users totaled 435 million units in the second quarter of 2013, an increase of 3.6 percent from the same period last year, according to Gartner, Inc.
The high Ease-of-Use scores suggest that Australian’s are extremely savvy users of the internet, which is consistent with Australia’s high connectedness. Recent research by Google for example has found that Australia is leading the world in terms of smart-phone adoption, with 37% of the population now owning one.
Australians also have a lower than usual perception of trust towards the internet in comparison to the reference countries. In recent years we have seen exponential increase in malicious online businesses, and businesses that fail to deliver a satisfying customer experience. Australian trust towards the internet is 82% lower than USA.