…one-third of survey respondents said they own both a smart-phone and a tablet device, and members of that group reported that they are using at least one of those devices during almost half the time they are watching television. More than 80 percent of these heavy users of mobile devices say they connect them to their broadband service via wi-fi when they are using them at home.
The high Ease-of-Use scores suggest that Australian’s are extremely savvy users of the internet, which is consistent with Australia’s high connectedness. Recent research by Google for example has found that Australia is leading the world in terms of smart-phone adoption, with 37% of the population now owning one.
Recent statistics suggest that over 90% of Australians now have access to the internet. According to the OECD, 58% of Australian businesses with 10 or more employees purchase online, and 33% sell online, suggesting Australia’s e-commerce industry is very mature in comparison to the reference countries.
American consumers are tapping into their mobile world more often and consistently throughout the day to keep up-to-date using mobile search (71%), and stay connected by using mobile internet (64%). The report's findings indicate that U.S. consumers are typically in casual settings when using their mobile device, most often lying in bed (77%), watching TV (70%), or waiting for something (65%).