Gold noted that bandwidth is already an issue, pointing to a recent study in which the video stream optimization company Conviva examined analyzed 22.6 billion streams for some of the largest content owners on the web. The company found that 60 percent of the streams suffered from some quality degradation leading to re-buffering, slow start up or poor picture quality.
American consumers are tapping into their mobile world more often and consistently throughout the day to keep up-to-date using mobile search (71%), and stay connected by using mobile internet (64%). The report's findings indicate that U.S. consumers are typically in casual settings when using their mobile device, most often lying in bed (77%), watching TV (70%), or waiting for something (65%).
65% of American users say they prefer mobile over other other media devices because 'it's easy to use.' 56% say that they use mobile most because it's constantly with them. These factors align to make mobile easy to use while doing other activities — 70% use their mobile device while watching TV, confirming it's an always-on connected device.