With smartphones and tablets replacing PCs as the default computing device for many consumers, so, too, is data traffic shifting from fixed to wireless networks. The analysts at Strategy Analytics believe that this movement, combined with the wider trend for increasing time spent online, is going to translate to a huge increase in wireless data traffic — which is set to rise by some 300% by 2017 to a peak of 21 Exabytes, from just 5 Exabytes in 2012. Driving that rise are services like streaming video, but interestingly not apps.
Australians also have a lower than usual perception of trust towards the internet in comparison to the reference countries. In recent years we have seen exponential increase in malicious online businesses, and businesses that fail to deliver a satisfying customer experience. Australian trust towards the internet is 82% lower than USA.
The high Ease-of-Use scores suggest that Australian’s are extremely savvy users of the internet, which is consistent with Australia’s high connectedness. Recent research by Google for example has found that Australia is leading the world in terms of smart-phone adoption, with 37% of the population now owning one.