A 2012 analysis of mobile app only use on iOS and Android found a total of 10% of time spent in mobile apps was dedicated to entertainment.
American consumers are tapping into their mobile world more often and consistently throughout the day to keep up-to-date using mobile search (71%), and stay connected by using mobile internet (64%). The report's findings indicate that U.S. consumers are typically in casual settings when using their mobile device, most often lying in bed (77%), watching TV (70%), or waiting for something (65%).
65% of American users say they prefer mobile over other other media devices because 'it's easy to use.' 56% say that they use mobile most because it's constantly with them. These factors align to make mobile easy to use while doing other activities — 70% use their mobile device while watching TV, confirming it's an always-on connected device.