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Clue

Design Clues to Improve Webpages.

Clue

Design Clues to Improve Webpages.
Clue large

A fun and easy way to test what people remember on your website.

Clue is a tool that creates super fast memory tests on screenshots of webpages, then lets you see the results. It's perfect for capturing that all important first-impression of a website.
Visit Clue Read more about Clue →

Why?

What if your website isn't working like you think it is? Does it seem like nobody's lingering on the home page, or finding their way to the blog?

Get a Clue! Test out your pages and find out exactly what's sticking in people's minds.


Why 5½ seconds?

What's your attention span the first time you see a webpage? Test yourself: click on a page you've never visited before. Count to 5 in your head. Seems like a long time, doesn't it? If nothing grabbed you in that first 5½ seconds (or even the first 2 or 3 seconds!) you probably would have been out of there. The extra second might seem odd, but we've found it proves to be the most effective possible timespan.

Can I use Clue for anything other than webpages?
Sure! It's great for seeing what's memorable about your graphic designs, photos, artwork—almost any image you can think of that you can upload to the web. If you want to upload your own images and run different kind of tests, try out Clue's "Big Sister" Verify!


5 Ways Clue Can Help

Here are a five examples on how to make use of your Clue results:

  1. Find out how your site compares to a competitor's site. Test both and see how they compare!
  2. Do you sell products on your site? Make sure people can find the "Buy Now" button.
  3. If you're overwhelmed by "how does your site work?" emails, check that FAQ link—is it in the right place?
  4. Make sure your site represents your business: if you're in politics but the only thing people remember from your site is the monkey in the palm tree, maybe you're not giving the right impression.
  5. Get ideas for a redesign: get some hard data on what's working and what's not before you spend hours tinkering with your site.

How?

Just type in a URL, grab a screenshot, and Clue will create a memory test from it.

You can share the Clue link via email, or put it up on Twitter, Facebook, or another site. Then you can go to the results link at any time, and see what info Clue has been collecting for you.

  1. Grab a screenshot.
    Type in the webpage address and click the "Create Memory Test" button.

  2. Share Your Test.
    Copy the link to your test and drop it on Facebook, Twitter, your blog—or email it to your contacts for a really direct approach.

  3. Clue in to your results.
    Access your results link to see what people remember about your page.

  4. Add the "+" and share
    Sharing a test's results is as easy as adding a "+" symbol to the end of your test URL.

Visit Clue

Notable is a suite of tools to help you quickly design great products through rapid prototyping and iteration. For more information on ZURB, check out the ZURBlog, where we discuss product design, business and strategy.

Check out our Pro Suite →
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Grab a screenshot. Type in the webpage address and click the "Create Memory Test" button.

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Get feedback. Find out what people remember on your website.

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Clue in to your results. Access your results link to see what people remember about your page.

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