We wanted to bring RPM to life with the fun visual elements of a Rube Goldberg machine; a highly complex machine that does a simple task. Like the Goldberg Machine, RPM is a complex series of interactions that is highly precise and intricate in its mechanics. We wanted to characterize RPM in the same way as a Rube Goldberg machine: dependable, quirky, and fun. We added sound effects to help the viewer follow the movements within this complex machine, and to add humor to the different animations, like the donut flying into a mouth and knocking the toupee off the character’s head.

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