It's been about a week since I launched dirtcheapapps.com. I thought I'd share some things I've been doing and results so far.
Sales started off very briskly, mostly due to the front page blog post I had on HN. That day I got about 5,000 unique visitors and 2,000 "conversions" (users that clicked on the front page call to action). I closed 7 sales and made 5 leads. After the initial rush, sales died down quickly with only one lead coming in after five days.
In addition, I've shipped two of the apps with a third one just about ready to hit the door.
This weekend I reinvested some of the revenue into building a better website. I'm hoping that a nicer design and a flat hierarchy will result in more conversions. I'm also taking a landing page approach: building separate landing pages for certain keywords I want to rank for. I plan on having an iphone specific page in addition to android, small businesses, hotels, etc.
I've also increased my pricing to $199. I've found that while $99 is certainly attractive, it depends almost too much on an extreme amount of turnover. I want to make nicer apps and I think this price is still a tremendous amount of value.
Finally I've actually hired an intern. He emailed me asking about an opportunity to build real apps (he's a high school student) and I was really impressed with his moxie. So we've worked out a deal where I send him work and in return I split the profit with him. It's working out great so far.
I have more stuff to share, but I'll save it for a future post.