ZURB is a product design company that has helped over 300 companies create better products, websites and services since 1998. We’re a team of T-shaped product design experts with a bold mission: Change the way people design connected products and services. We lead by design through our consulting, product design tools and training. Over the last two decades, we’ve developed Progressive Design, a system that helps us create consistently impactful work that touches millions of people around the globe every day.

Optimizing Transactional Emails with Foundation for Emails

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Even more than websites, emails give you a chance to run all kinds of experiments. Every email you send is a chance to test out ideas and gather data. Earlier, Brandon wrote about the importance of transactional emails, and how Foundation for Emails 2 will enable you to more easily create rich, responsive layouts for those emails. But another great thing about transactional emails is that, because of their frequency and volume, they can provide you with a massive amount of data to play with, becoming an ideal playground for experiments.

Best practices can take you a long way, but every email is different, and without running experiments it is easy to end up doing a lot of work that doesn't actually move you in the right direction. As a product design company we care deeply about the qualitative experience we create, but we're also always looking for numbers to back up our decisions and show us that we're moving in the right direction.

Choosing a Target


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