The response to our Foundation 5 launch has been incredible. Over the first 36 hours, we had 190k visitors to our properties and 800k pageviews. The average time on Foundation was seven minutes. We reached 180 countries and territories in that time. Keep in mind, this is an open-source code project! It's amazing to be part of a project that millions of designers and engineers use on a daily basis.
What We Learned From Foundation
We've learned quite a bit about frameworks over the course of five Foundation releases. The first, and most valuable, is that creating something of value takes time. Lots of time. Foundation is now over two years old and we've committed and removed thousands of code bits. We've answered countless emails. Since April alone, we've answered over 3,000 cases via email. The ZURB team has been incredible and stepped up to support the...
We're thrilled to announce that Foundation 5.0 is available today for you to download. Foundation 4.0 rolled out nine months ago, and since then we haven't sat idle. We've been making steady improvements, culminating in the fastest, most efficient, and most advanced responsive CSS framework ever.
We can talk about mobile first, and the merits (or folly) of designing in the browser. But one factor has stayed constant since the beginning of the web: speed matters. Users abandon sluggish sites. Milliseconds cost Amazon millions. And we've heard it from our clients: when designing better products, performance is a priority.
To help you make products that don't leave people hanging, we've taken that priority to heart. Everything about Foundation 5 was tweaked — or rebuilt — for speed. Some turbo-charged examples:
Faster for Users
Interchange, our responsive image solution,...
Foundation 5 is upon us (like, tomorrow), and it is a faster, stronger, better Foundation. That's great for the millions of designers and developers using it in their workflow. More users mean more exposure to a different type of user — a type that is often overlooked by framework designers.
Larger teams have different needs from a lone designer or developer. There are a lot more variables for them to juggle: many people, each with their own goals; dealing with rigid business goals; and dealing with legacy code.
We're addressing those needs with Foundation 5 and beyond in several different ways, each focusing on a particular problem. We've kept Foundation true to its core value — to be a smarter way to code.
A Culture of Smart Coding
Create a culture of smart coding in your company. Foundation is mobile first, and coding the Foundation way will introduce your...
The final countdown to the release of Foundation 5 has already begun around ZURB HQ. And we can't wait to hear what y'all think. Whether it's via email, tweet or Github, we enjoy hearing from those using our framework. We also love it when we can meet face-to-face like at our Foundation meetups. Which is why we're really excited that next year we'll be going on a World Tour. We'll meet with our global audience and learning how they use Foundation to solve product design problems.
For two months in 2014, we'll pack our bags and jetset to 15 or more international locations, such as Melbourne, Buenos Aires, London and Munich. We're taking product design on the road so that we can go where our customers are. And with the global attention Foundation has garnered since its initial release in 2011, we could no longer sit still in our comfy chairs from little ole...
Ink, our responsive email framework, made a splash recently. Over the past year or so, we've dived deep into responsive emails. And we learned a lot building our framework, such as Outlook matters and flexibility is key. But the framework gave us something else — a process for producing content on a small device.
Marketers shouldn't fret too much about the technical gotchas of sending out emails. Frameworks help them ensure that their content will be easily read on any device, while a process helps get them through a workflow easily. With those two things, marketers are armed to focus on what matters to their audience — the content.
What We've Learned About Content and Emails
We doubled-down on our email newsletters this year. We have some 145,000 subscribers spread across 10 properties. Each property has its own newsletter. Why put out so many newsletters? We...
You've probably noticed that we're kind of big on responsive design here at ZURB — we've written about it, talked about, we wrote the first framework for it. On top of all that, we design responsively for just about all of our properties and clients. As big as we are on responsive, and as prevalent as responsive design has become recently, it's important to remember that responsive design isn't old.
Ethan Marcotte's article on Responsive Web Design for A List Apart is about three-and-a-half years old now and while that may seem like eons in Internet time, in real world terms that's not a whole lot of time. And certainly not for an entire industry to catch up. Responsive design is still catching on, and being explored while being defined to a large extent.
We're pleased to see Foundation continue to grow by leaps and bounds. And as we're poised to launch Foundation 5, we're happy to announce that we've added a new ZURBian as our second Customer Advocate who'll be working with our Foundation fan base.
Without further ado, we'd like to introduce you to ...
Rafi Benkual, Customer Advocate
You can blame Rafi's great passion for cutting-edge technology on his dad, a hardware engineer. Rafi was born in Israel but spent much of his life growing up in Silicon Valley. His love for technology really blossomed in high school and he never looked back!
Before joining ZURB as our new Customer Advocate, Rafi managed people, stores and small organizations. You can say that Rafi has been helping customers for a long while now. In fact, he's quite passionate about it. And he's happy he's found a place at ZURB, which shares his...
We've been taking about the importance of responsive emails for awhile now. With over 40% of emails opened on a mobile device, we knew ensuring our emails looked good on any device was imperative. Iterating and improving our emails is something we've been working on since last year. And we've been teasing that a new solution was coming. Well, today's the day! Ink, our brand-new responsive framework, is finally here.
What We Learned Building a Responsive Email Framework
Ink's development started when we released our responsive email templates last year. We were spurred by our growing mobile readership. Originally, we didn't support Outlook in our templates, but we realized we were cutting off the second largest email client market share. Let's delve deeper into the lessons we learned whilst building Ink.
1. Flexibility is Key
Ink is a framework, not a template....
We've written before about the importance of responsive design for email. With over 40% of emails being opened on mobile and 80% of mobile users saying they'll delete an email if it doesn't look good on opening, it's pretty evident that mobile can't be ignored, even in the table-ladden pain in the butt that is email.
There are two main methods of creating responsive emails (other than hand-coding each one individually): templates and frameworks. Both offer the advantages of making your content available to audiences on a number of different platforms and clients, but take very different approaches.
Templates: Attack of the Clones
Templates are by far the most popular approach, with many options out there to choose from. They're quick to implement, require little technical know-how to set up and can lead to decent results with minimal effort. Because templates...
Today we updated our Studios website. For those who hadn't noticed, we changed the generic name from "services" work to Studios this past summer. With the evolution of our business, it was a great opportunity to highlight our core competency and reinvigorate our team.
The video that greets visitors to our new ZURB Studios site.
Why the Name Update?
We're four years into the evolution of our business strategy. As we push to build out the remaining parts of this strategy, it's important to focus on what got us to this point. "Services" didn't quite capture that. Studios does. It better reflects how we think of our work. Why? Because we're collaborative and creative, working alongside clients at every step of our design process. We don't do big "Mad Men" reveals at the end of projects. Services doesn't imply that close, collaborative, creative relationship. But...