ZURB is a product design company that has helped over 300 companies create better products, websites and services since 1998. We’re a team of T-shaped product design experts with a bold mission: Change the way people design connected products and services. We lead by design through our consulting, product design tools and training. Over the last two decades, we’ve developed Progressive Design, a system that helps us create consistently impactful work that touches millions of people around the globe every day.


5 Ways to Improve Communication With Your Team to Achieve Big Wins

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Contrary to popular belief, 'the lone genius' locking themselves away and coming back with the magical solution to all of our problems is a myth. Unfortunately, it's a myth that is especially persistent in the design community. We've been told that there are magical unicorns that understand all of the problems and know all of the answers. We 'ooh' and 'ahh' as they lift the veil and reveal their latest and greatest product. A product that seems near effortless for them to create, the result of things simply 'clicking.' We hate to break it to you, but that's not how it works. We've helped over 300 companies big and small design and develop sites, products and services, and it's never as easy as the keynote portrays. It's time people know how the sausage is really made.

The truth is that teams are intrinsic to designing and building amazing products. This includes everyone that supports the design of the product. But this presents a ton of challenges. As...

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