ZURB is a product design company that has helped over 300 companies create better products, websites and services since 1998. We’re a team of T-shaped product design experts with a bold mission: Change the way people design connected products and services. We lead by design through our consulting, product design tools and training. Over the last two decades, we’ve developed Progressive Design, a system that helps us create consistently impactful work that touches millions of people around the globe every day.


Think Different(ly)

wrote this on in . Share this Post

Apple's Think Different Ad Campaign

It was 1997 and Steve Jobs was in the beginning of plotting a resurrection of Apple. 'We're back' was the advertising campaign that would kick it all off. Only Steve realized that the Apple board's approval of this campaign would be a complete disaster. They weren't back. It wouldn't be for another year that the iMac revolution would kick off the most amazing hit parade of products that were ever produced.

Steve pushed and prodded to change the ad that eventually gave way to one of the most iconic ad campaigns ever created- 'The Crazy Ones'. It was a beautiful tribute to those that dared to change the world, to Think Different. Apple would be 'back', only he didn't have to say it, he could show it. It wasn't a directive, it was a challenge for the company. The ad created a stage for the company to surprise and delight its fans. There was no mention of products and it made no direct reference to Steve's return. From the board's perspective, it was a critical...

Read More
Image00
How Steve Jobs Harnessed the Rule of Thirds
Image01
The End of the Black Turtleneck
Bday logo image1
Happy Birthday Foundation: Five Years of Firsts
Slinky description 2x
,
Introducing Slinky: Slinging Responsive Emails From the Cloud
Nick
Every Day Is A Great Hair Day for Our New Video Producer
Graphic 01
, ,
Design Just Ate My Software: How Designers Are Leading the Product Revolution
Zurbwired2016 zurbwired
,
#ZURBWired 2016: We Are Live!
Screen shot 2016 08 15 at 4.40.25 pm
,
Transforming the Lives of Adults With Disabilities Through 24 Hours of Design
Christine cas edit
Imagination Run Wild: Meet Our Newest Designer
Foundation2.2video
Foundation for Emails 2.2: What a (Ruby) Gem!
Screen shot 2016 06 16 at 12.05.42 pm
, ,
Empowering Nonprofits with Design
Screen shot 2016 06 16 at 1.15.35 pm
,
Developing in the Open
John cheng
Curious, Creative and Vegan. Introducing Our Newest ZURBian
Tribute2
, ,
Tribute.js: A New, Lightweight, and Easy to Use Javascript @Mention Plugin
Email pullrquest update logos
Foundation for Emails 2.1: Supercharge Your Workflow
Legend of zurba promo
,
Meet ZURBA: A New Video Game System for the 20th Century
Blog header
Foundation for Emails 2 is Here!
Countdown 2
Email Hell is Over, Pain-Free HTML Emails Are the Future