According to recent research, 33% of people open emails based on the subject line alone and 68% decide to open based on the 'From' name. Most people spend hours of their time crafting the perfect content for their emails, neglecting these two important factors that can prevent all of that hard work from ever being seen. The truth is that people decide in seconds whether or not they will open that email you spent days working on. Subject lines, sender names and even preheader text (the preview of our email that gets displayed in our email client) all matter significantly. In general, short, clear and direct subject lines perform best for most industries. Vague, overly long, or boring subject lines kill open rates.
In some cases, a poorly chosen subject line or sender name can go beyond merely just being dull or ineffective and actually end up being rude,...