Google's New Logo:

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The internet is in an uproar today. People on all sides of the issue are chiming in with their opinions about why this happened, how this happened, and who's to blame. So what has touched the collective nerve of the world wide web? Is it the erratic stock market corrections? The upcoming presidential elections? Nope, the source of all of the passionate interchange is Google's new sans-serif flat logo.

Google's logo has changed a lot over the years, but it settled into the version most of us are familiar with in 1999 with little change until this week.

The original logo was designed by Ruth Kedar who now serves as the Creative Director at Coupons.com. Ruth met Larry Page and Sergei Brin through a mutual friend at Stanford. They were looking for something that would set Google apart from their competition and convey the voice of...
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Everyone is a Designer

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Since our humble beginnings in 1998, we've considered our customers and employees integral parts of our success as a company. No matter their job title or role, we consider all of them designers. They've helped us build an amazing company and consistently focused us on designing great products and services. Our recent ZURB Wired is a fantastic example of teams coming together to design amazing results.

In our fourth principle of Progressive Design, Everyone is a Designer, we explain why everyone can do this. When we interact with clients, students in our classes, or others, we work hard to get them to understand how to contribute feedback on visual ideas, to build off those ideas, and then to own them and carry them on into their everyday practices. There is nothing more gratifying than seeing a former client voluntarily explore five ideas to gather feedback instead of just...
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ZURB Wired 2015 Has Begun!

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It's GO time! We've just kicked off ZURB Wired 2015 with Downtown Streets Team! You can keep up with our progress in real-time as we publish our work through blog posts, photos and videos on our ZURB Wired page over the next 24 hours. You can get involved too! Keep an eye on the blog because we'll be posting Notable sets asking for your feedback on our work as we go.

You can help keep us pumped by cheering us on! Tweet us using our @ZURB handle and use the #ZURBWired hashtag and we'll be sure to share it with the teams here.

Lastly, every few hours we're going to hop on Periscope for some live video streaming. Keep an eye on our Twitter feed to be alerted when that happens!

So be a part of the action and follow along over the next 24 hours as we race to help Downtown Streets Team create an amazing marketing campaign!


ZURB Wired 2015: Announcing Downtown Streets Team as This Year's Nonprofit!

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After meeting with several amazing nonprofits, we've selected Downtown Streets Team for ZURB Wired 2015! We want to thank all of the other organizations who put together some amazing presentations for our team and look forward to keeping in contact for Wired 2016!

Downtown Streets Team is celebrating 10 years of helping the homeless transform their lives through their unique work and community beautification programs, in addition to assistance with housing, medical care and education. Our team was incredibly impressed by their personal success stories and the impact they're making in our community. Their team is committed, passionate and just crazy enough to take on this 24-hour sprint with us!

The difference that Downtown Streets Team has been making in Silicon Valley is absolutely astounding, and the facts prove it. Since operating in the city of Palo Alto,...
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Iteration Builds Momentum

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Last year we set out to challenge what people believed to be Design Thinking. Since then we committed ourselves to defining a design methodology that pulled from our two decades of design knowledge. We realized that the lessons and methods we discovered since our beginnings in 1998 would make it easier for millions of designers to take advantage of our insights and help their design teams create more value in their organizations. We found that in Progressive Design.

We've defined two principles of Progressive Design- Design for Influence and Lead by Design. In this blog post, we define our third principle, Iteration Builds Momentum. Design is a balance of doing, presenting, collecting feedback and collaborating with teams to push ideas forward. Great design happens when we build momentum with rapid design iterations.

Failure helps us get into a flow

Industrialized, rigid...
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How The Next Web Redesign Puts Content First

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Boris and Alex of The Next Web

(From left to right: CEO and Co-founder Boris Veldhuijzen and Lead Designer Alexander Griffioen)

It's always thrilling to find others who share our passion for design and aren't afraid to take risks. We've worked relentlessly since 1998 to establish ourselves as leaders in the industry and are constantly looking for new ways to improve and take design further. Our Foundation family of open source frameworks has helped push the web forward, University has trained thousands of designers around the globe, 300 of the most innovative companies in the world have partnered with us to build better websites, products and services through our Studios business, and our design platform Notable has helped our team and others create better products. In order to maintain this level of quality and innovation, we're always on the lookout for new inspiration which is why we...
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Designers: Use'em or Lose'em!

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Design is hot. Companies have realized that good design is good for business, that technology alone isn't enough to get customers excited, and that today's consumers have come to expect a smart and delightful experience in every product they touch. Designers are a hot commodity these days. Companies are going all-in, scooping up talent so their competitors won't. The stakes have never been higher.

Companies collecting their designers illustration

However, it's clear that not many companies seem to know how to play their hand and they just haven't figured out what do with their design teams. Product managers are still at the helm, doing most of the decision-making, and passing their credo down to the design team to execute on. Too often, designers get put in a waterfall production line, stuck working on a sliver of the customer experience they so want to impact.

The Dull Reality

Many of us who pursued the career of design did...
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The 'I' in Team

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Team of Meerkats

The origin of the English word 'team' comes from a word that referred to a group of draft animals all working together to pull something forward. Back in ye olden days, the best 'teams' were animals that were the same species, the same size and moving in the same direction. But that doesn't really work when it comes to humans. Teams are made up of different people with different skills, weaknesses, goals, values, etc. How do all these individuals work together to do something more complicated than pull a plough, something like say, designing and building a successful product?

Companies, especially in the competitive world of tech, have been trying to figure out the answer to that question for a while now. It seems like the best solution they've come up with is issuing matching hoodies with company logos on them. While these 'Zuck-xedos' are cool and all,...
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Starting the Summer Off Right: Meet Our New ZURBians!

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Ah summer. BBQ's, sunny weather, watermelon, sparklers, the beach and vacations are just a few of the things that make this a magical season. But we're also incredibly excited about all of the big projects we're working on these summer months that are sure to take ZURB to the next level. To help us tackle these challenges and achieve our goals, we're happy to announce two new designers to the team. Without further ado, we'd like for you to help us welcome...

Kevin Chu: Designer


Photo of Kevin Chu

Kevin is a California native, growing up in both the San Francisco and Sacramento areas. From early on, Kevin's been an artist, doodling anything from Disney and Anime characters to family members and friends. As he got older Kevin expanded his skills with digital painting in high school and then studied graphic design in college, graduating with a BA in Visual Communications from UC...
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Change the Way People Design

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Six years ago we embarked on our first defined mission with a general sense of direction and cautious optimism. It was ambitious and pushed us to where we are today- an amazing design company that turned the idea of a consultancy upside down. We had the foresight to understand that solving digital design problems required more than just delivering some assets. Nothing about the mission was easy, but we did it. As a leader I was committed to making it happen for ZURB.

Today we're publishing our new mission. It's equally ambitious, but backed by the knowhow of seventeen years of design experience and the momentum of millions of designers around the world. We're excited to share our vision and hope that you can support us as we aim to provide the world with new and effective ways of solving design problems. The process of aligning everyone on the team around a set of...
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