ZURB is a product design company that has helped over 300 companies create better products, websites and services since 1998. We’re a team of T-shaped product design experts with a bold mission: Change the way people design connected products and services. We lead by design through our consulting, product design tools and training. Over the last two decades, we’ve developed Progressive Design, a system that helps us create consistently impactful work that touches millions of people around the globe every day.


Transformers, Components on Resize

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The new Transformers movie trailer just dropped to a surprising amount of fanfare. Regardless of how you feel about Michael Bay's metal clanking movie pantheon, you have to admit that at least the concept of robots beating the snot out of each other is pretty cool. In the series, a set of shape changing robot-beings invade earth and entangle humans in their battles in search of universal domination. In the web world we're fighting a similar battle, the proliferation of devices that have led to the rise of a set of shape changing components, entangling designers in their own search for universal domination.

Like Transformers, responsive components change their size and shape to fit into different circumstances and devices. But how do you make sure you're using them effectively and not just creating a loud, metallic mess? Key to winning the battle is a deep understanding of the makeup of your 'troops', knowing the key factors to consider and the components...

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