ZURB Wired 2015 Has Begun!

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It's GO time! We've just kicked off ZURB Wired 2015 with Downtown Streets Team! You can keep up with our progress in real-time as we publish our work through blog posts, photos and videos on our ZURB Wired page over the next 24 hours. You can get involved too! Keep an eye on the blog because we'll be posting Notable sets asking for your feedback on our work as we go.

You can help keep us pumped by cheering us on! Tweet us using our @ZURB handle and use the #ZURBWired hashtag and we'll be sure to share it with the teams here.

Lastly, every few hours we're going to hop on Periscope for some live video streaming. Keep an eye on our Twitter feed to be alerted when that happens!

So be a part of the action and follow along over the next 24 hours as we race to help Downtown Streets Team create an amazing marketing campaign!


ZURB Wired 2015: Announcing Downtown Streets Team as This Year's Nonprofit!

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After meeting with several amazing nonprofits, we've selected Downtown Streets Team for ZURB Wired 2015! We want to thank all of the other organizations who put together some amazing presentations for our team and look forward to keeping in contact for Wired 2016!

Downtown Streets Team is celebrating 10 years of helping the homeless transform their lives through their unique work and community beautification programs, in addition to assistance with housing, medical care and education. Our team was incredibly impressed by their personal success stories and the impact they're making in our community. Their team is committed, passionate and just crazy enough to take on this 24-hour sprint with us!

The difference that Downtown Streets Team has been making in Silicon Valley is absolutely astounding, and the facts prove it. Since operating in the city of Palo Alto,...
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Iteration Builds Momentum

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Last year we set out to challenge what people believed to be Design Thinking. Since then we committed ourselves to defining a design methodology that pulled from our two decades of design knowledge. We realized that the lessons and methods we discovered since our beginnings in 1998 would make it easier for millions of designers to take advantage of our insights and help their design teams create more value in their organizations. We found that in Progressive Design.

We've defined two principles of Progressive Design- Design for Influence and Lead by Design. In this blog post, we define our third principle, Iteration Builds Momentum. Design is a balance of doing, presenting, collecting feedback and collaborating with teams to push ideas forward. Great design happens when we build momentum with rapid design iterations.

Failure helps us get into a flow

Industrialized, rigid...
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How The Next Web Redesign Puts Content First

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Boris and Alex of The Next Web

(From left to right: CEO and Co-founder Boris Veldhuijzen and Lead Designer Alexander Griffioen)

It's always thrilling to find others who share our passion for design and aren't afraid to take risks. We've worked relentlessly since 1998 to establish ourselves as leaders in the industry and are constantly looking for new ways to improve and take design further. Our Foundation family of open source frameworks has helped push the web forward, University has trained thousands of designers around the globe, 300 of the most innovative companies in the world have partnered with us to build better websites, products and services through our Studios business, and our design platform Notable has helped our team and others create better products. In order to maintain this level of quality and innovation, we're always on the lookout for new inspiration which is why we...
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Designers: Use'em or Lose'em!

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Design is hot. Companies have realized that good design is good for business, that technology alone isn't enough to get customers excited, and that today's consumers have come to expect a smart and delightful experience in every product they touch. Designers are a hot commodity these days. Companies are going all-in, scooping up talent so their competitors won't. The stakes have never been higher.

Companies collecting their designers illustration

However, it's clear that not many companies seem to know how to play their hand and they just haven't figured out what do with their design teams. Product managers are still at the helm, doing most of the decision-making, and passing their credo down to the design team to execute on. Too often, designers get put in a waterfall production line, stuck working on a sliver of the customer experience they so want to impact.

The Dull Reality

Many of us who pursued the career of design did...
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The 'I' in Team

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Team of Meerkats

The origin of the English word 'team' comes from a word that referred to a group of draft animals all working together to pull something forward. Back in ye olden days, the best 'teams' were animals that were the same species, the same size and moving in the same direction. But that doesn't really work when it comes to humans. Teams are made up of different people with different skills, weaknesses, goals, values, etc. How do all these individuals work together to do something more complicated than pull a plough, something like say, designing and building a successful product?

Companies, especially in the competitive world of tech, have been trying to figure out the answer to that question for a while now. It seems like the best solution they've come up with is issuing matching hoodies with company logos on them. While these 'Zuck-xedos' are cool and all,...
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Starting the Summer Off Right: Meet Our New ZURBians!

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Ah summer. BBQ's, sunny weather, watermelon, sparklers, the beach and vacations are just a few of the things that make this a magical season. But we're also incredibly excited about all of the big projects we're working on these summer months that are sure to take ZURB to the next level. To help us tackle these challenges and achieve our goals, we're happy to announce two new designers to the team. Without further ado, we'd like for you to help us welcome...

Kevin Chu: Designer


Photo of Kevin Chu

Kevin is a California native, growing up in both the San Francisco and Sacramento areas. From early on, Kevin's been an artist, doodling anything from Disney and Anime characters to family members and friends. As he got older Kevin expanded his skills with digital painting in high school and then studied graphic design in college, graduating with a BA in Visual Communications from UC...
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Change the Way People Design

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Six years ago we embarked on our first defined mission with a general sense of direction and cautious optimism. It was ambitious and pushed us to where we are today- an amazing design company that turned the idea of a consultancy upside down. We had the foresight to understand that solving digital design problems required more than just delivering some assets. Nothing about the mission was easy, but we did it. As a leader I was committed to making it happen for ZURB.

Today we're publishing our new mission. It's equally ambitious, but backed by the knowhow of seventeen years of design experience and the momentum of millions of designers around the world. We're excited to share our vision and hope that you can support us as we aim to provide the world with new and effective ways of solving design problems. The process of aligning everyone on the team around a set of...
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Introducing the New Notable

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There is a lot of excitement about the Internet of Things and electronics being smart. Actually the excitement right now is just around electronic devices being able to communicate with each other at all, never mind the smart part. If you can attach a Raspberry Pi to it, people will and probably already have. We recently saw a toaster oven that can send you a text when your toast is ready.

That's cool and all, but toast text messages are not nearly as interesting as a home of electronics that are designed to work together and solve people problems. Imagine your refrigerator communicating with your phone to let you know what ingredients you're out of when you're at the grocery store, or a washing machine that alerts your smartwatch that your clothes are done so you can move them into the dryer so they don't sit wet all day. That will be the difference between just an...
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A Curious Mind With a Passion for Problem Solving, Meet Our Newest Engineer

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Our newest engineer started out as an intern, working his way through complex problems and putting the time in to build up skills while working on our Library revamp. We can't wait to see what other great things he'll contribute to the team! Without further ado, meet...

Zoran Pesic, Engineer

Born in Berane, Montenegro, Zoran moved to the United States at a young age, growing up in New Jersey before settling in the San Francisco Bay Area. Originally thinking he would do something in the art world, his curious nature began leading him towards computers and coding. His first contact with ZURB was through Foundation, our responsive front-end framework. Enamored with the possibilities it opened up for him, Zoran dove head first into the code and eventually wound up on the ZURB homepage.

After learning more about the company and our culture, Zoran applied for our...
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